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Mapping to Pathways
This project leverages the underpinning of Gates Foundation's Pathways Project to build Digital Personas that are quantitatively mapped to the Pathways segments in Kenya, Nigeria and Senegal. The personas are being created through deep, mixed methods research using both small sample and large sample approaches. They will be a tool for the design of digital technologies to accelerate improved livelihoods, health and empowerment of vulnerable women.
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