A new way of listening
At Decodis, we believe that actively giving people the space to express themselves as they wish – in their own language, in their own voice – elevates our understanding of their lived experiences, complex perspectives, and emotions behind their words.
Our technology is high-powered, scalable, and agile, helping our clients quickly get to the heart of what people think and feel. Listen well, diagnose correctly, get it right the first time. Meet the team who make this possible.
Meet the Team
Our Story
by Dr. Daryl Collins, CEO and Founder
I've been doing research on a wide range of global populations for over twenty years, but something has been increasingly troubling me. I get the feeling that people have just been telling me what they think I want to hear.
The stories I was hearing were far too simple. Only if I spent a longer period of time interviewing them, such as with the Financial Diaries research method I co-innovated for Portfolios of the Poor, did I achieve a real understanding of their experiences and perspectives, which were messy and complicated. But lengthy fieldwork is frustratingly expensive, onerous to execute, and not scalable.
But, without deep understanding, the risk of misdiagnosing the perspectives of customers, beneficiaries and constituencies is high. And a misdiagnosis leads to a waste of money and time.
I founded Decodis to solve that problem. Using proven technologies in innovative ways, our team at Decodis is creating tools for quantifying qualitative research, marrying nuance with scale and agility.
Join us in reimagining social research.